They are your neighbors. She is your boss. He is your supportive uncle. They are your loving parents. She is your new co-workers. They are your children- and they are our allies! But they are also BRANDS! This last year, it seemed like brands everywhere were getting on board and showing their support for the LGBTQ+ community during Pride month. Whether they hung rainbow flags outside their storefront, created special edition pride watch bands or raised money for a LGBTQ non-profit, these companies have our back.
Never forget the power of voting with your dollar
I don’t know about you, but I’m always more inclined to purchase from a brand that supports ME. It’s not always apparent who these brands are, but with a little digging, you can usually figure out where they stand on LGBTQ+ issues. Here are some of my favorite LGBTQ+ supportive brands.
Based out of Austin, Texas this small company does big things. Not only do the make the cutest rainbow socks ever, they work to create a community of inclusion, pride and generosity. They have this incredible program, Custom for a Cause, which collaborates with inspiring individuals in the community to create a special sock design. A percentage of proceeds made from sales are then donated back to the selected non-profit. But they don’t JUST sell socks, they also have some of my favorite pride gear! Check out the latest designs HERE!
Our House Wine
Our House Wine is a WA based wine company who puts their wine in cans! Don’t worry, it’s just as good as any wine you can buy in a bottle. My favorite is the Rosé with bubbles. Surrounding Pride Month, they released this beautiful limited edition rainbow can and donated proceeds back to the Human Rights Campaign to support the LGBTQ+ community. How cool is that?!
Over the years, Lush has done a lot for the LGBTQ+ community. Starting way back in 2015 with the launch of their “Gay is Okay” shampoo bar which released after the Supreme Court legalized same-sex marriage. Every June, they also come out with rainbow themes bath bombs and shampoo to support the community. In addition, their Charity Pot lotion, which is available year round, gives a portion of sales to many LGBTQ2+ non-profits.
— Lush North America (@lushcosmetics) June 25, 2015
During pride month 2018, Apple released a limited edition rainbow watch band, similar to this one. Unfortunately, it’s no longer available for purchase through Apple, but this one above is a pretty good knock off. You can find it HERE. All proceeds from the sales of the Rainbow Apple watch band went to a number of different LGBTQ+ non-profits. I can’t wait to see what they come out with next June because I am still obsessing over my rainbow band from this year!
Things are changing. People are becoming more accepting of the LGBTQ+ community and with the help of these companies listed above, we are getting the important visibility we deserve. Who are some of your favorite LGBTQ+ supportive brands? Let me know below!